YouTube headliners Sidemen form partnership with Viewture

Sidemen sign multi-million-pound video licensing deal with Viewture

Press Announcement

Weds, May 3, 2023

Sidemen sign multi-million-pound video licensing deal with Viewture

British YouTube headliners Sidemen have signed a multi-million-pound deal with funding partners Viewture.

Also based in the UK, Viewture provides funds for top YouTube talent based on a channel’s advertising revenue.

Aaron O'Neill, Manager of Sidemen, said, “We firmly believe Sidemen are the biggest British cultural export of this generation. This deal with Viewture is great for the boys and hopefully good news for Viewture.

“We’re very happy to sign up with another UK company with a similar forward-looking vision for the future. This deal with Viewture allows the boys the funds to re-invest in their channel and take on some of the many exciting projects we have planned.”

The deal, which sees Viewture pay one lump sum in return for the future advertising rights to Sidemen’s YouTube videos, is similar to deals agreed upon in the music industry where artists sell the rights to their creative work.

David Page, CEO of Viewture, said, “Sidemen are the biggest box office talent on YouTube right now. We are very excited to sign this funding deal with Sidemen. We look forward to some exciting new content from the boys.

“Viewture is all about funding exciting creators with a talent for making great content. Sidemen are great ambassadors for the UK and long may their incredible success continue.”

Sidemen include seven YouTubers from London and streams one of the most popular YouTube channels in the world. Sidemen consist of Internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S.