Digital assets funding provider Viewture is pleased to announce that it has entered into a financing agreement with technology capital funding specialists Permira Credit. 

Founded in 2020, Viewture utilises data analytics to create tailored financing opportunities which allow content creators to grow their platforms. The company’s data-driven approach positions itself at the forefront of the rapidly expanding influencer market, which is also backed by the continuing trend towards digital advertising. 

Permira Credit has funded some of the world’s most transformative technology companies over the past two decades. 

David Page, CEO of Viewture, said, “We work with some of the biggest names in the content creator industry, so it makes sense to work with one of the biggest names in tech capital funding. 

“Permira Credit’s backing transforms Viewture’s capabilities to support creator growth within the video licensing industry. In the past three years, we have a built a great number of trusted relationships with YouTubers. Knowing Viewture’s funding is backed by Permira Credit will add more trust to these relationships and open many doors to new opportunities.” 

Merrill Goulding, Permira Credit’s Managing Director of Strategic Opportunities, said, “This investment represents an opportunity to partner with one of the leaders in a significantly growing industry and demonstrates our ability to structure bespoke and creative solutions.  

“It is also testament to the Permira platform that we were able to collaborate with our private equity colleagues throughout the diligence process. We look forward to working closely alongside David Page and the Viewture team going forward.” 

The agreement will inject capital into Viewture’s funding line for licensing deals with video content creators. 

For more information visit viewture.com