Your content is your business. But who actually owns it?
For years the industry talked about creators. This year the biggest stages in the world are finally handing them the microphone.
Sport has always been about passion, community and showing up for something bigger than yourself. Creators figured that out, and now they're building events that prove it.
For years, being a creator meant hoping the algorithm was kind and the brand deals kept coming. That era is ending, and what's replacing it is far more interesting.
Jamie Laing and Sophie Habboo started on a reality TV show. They ended up with a Disney+ series, a BBC Radio 1 slot, a hit podcast, and a red carpet moment that stopped the internet. This is what building a modern media career actually looks like.
The line between broadcast talent and creator is disappearing, and Belta Box is proof.
David Blitzer owns stakes in five major North American sports leagues. Now he's betting on creators.